Regla sold to Finago: what changes and 4 options for Regla customers

Kassify · 6 November 2026

Finago, a Finnish company that sells cloud accounting and payroll software, signed an agreement on 15 October 2026 to buy all the shares in Regla. The purchase was completed on 2 November. The sellers were Hawk Infinity and Regla's minority shareholders, and the deal is Finago's first step into the Icelandic market.

Companies that keep their books in Regla are now asking what changes, what happens to the price and whether the year end is the right time to look at their costs. Here is what Regla and Finago say themselves, Regla's price list, what the books cost in full for a year, and 4 options, ranked.

What Regla and Finago say

Regla published its notice on 15 October, and Finago published its own on 15 October and 2 November. This is how they answer what customers ask:

On price, Regla's terms from 1 August 2025 apply: Regla reserves the right to update its price list when needed, and customers are told about the change. The price list last changed on 1 January 2026, "in line with price developments" according to Regla's notice of 19 December 2025. Electronic messages became cheaper then, and 10 messages were included in the monthly fee.

Regla's price list today

Per month excluding VAT, from Regla's site on 5 November 2026:

Transactions count cumulatively from the start, not per month. A company that books 1.000 transactions in its first year has outgrown the starter package, however few transactions it has a month.

The system is only part of the bill

Regla is a system. Someone still has to book, reconcile the bank, file the VAT return and run payroll, and someone has to do the annual accounts and the tax return. This is the year for a company with payroll and e-invoices, from published prices on 5 November 2026:

Both prices exclude VAT. Bóklega's price is a starting price and rises with the number of transactions a month and employees on payroll. Finago's purchase changes nothing in this table. The system changes owner, but the work and the bookkeeper are where they were. How bookkeeping costs break down is covered in What bookkeeping costs.

So the ranking below goes by how much work comes off your plate, and then by price.

4 options for Regla customers

Prices per month excluding VAT, from each company's site on 5 November 2026.

1. Kassify

Kassify is a whole finance department for a fixed monthly price. It is an accounting firm that uses AI, so the system, the bookkeeper and the accountant become one provider. Kassify books the transactions, so you stop watching package limits.

• Bookkeeping, payroll and VAT returns for a fixed monthly price, 20% below a traditional accounting firm. The annual accounts and tax return included in the monthly price.
• 0 manual entries. Each bank is connected directly, bills in your email find their own way into the books and receipts arrive from the app.
• The move from Regla in less than 7 days, included in the price. Kassify talks to your bookkeeper and the transaction history comes with you.
• A reply within 24 hours. Certified bookkeepers and chartered accountants stand behind the work, including Gunnar Freyr Guðmundsson, chartered accountant and owner of Endár ehf.

The other three options are systems. Whether you stay on Regla or another system takes over, the work stays yours and you still pay a bookkeeper and an accountant. With Kassify you stop handling the books. More on Kassify's bookkeeping service.

2. Payday

An Icelandic cloud system with invoicing, bookkeeping and payroll. The full package costs at most 11.700 kr. a month, or 2% of turnover if that is lower. The payroll package alone costs 7.000 kr., or 4.600 kr. for 1 to 3 employees.

Keep in mind: When payroll is run you pay at least the payroll package price. The booking stays with you or your bookkeeper, and the bookkeeper and the accountant come on top of the price.

3. Regla, staying

Regla says the purchase has no effect on daily use, and the same team provides support. The packages cost 8.800 to 23.700 kr., and a point-of-sale system and a web shop connection are available as add-ons.

Keep in mind: Transactions count from the start, so a growing company moves up a package. E-invoices cost 3.600 kr. extra, and the bookkeeper and the accountant stay separate bills.

4. dk

An Icelandic system on a monthly subscription with three packages: dk Kjarni 19.250 kr., dk Vöxtur 29.500 kr. and dk Tindur 39.000 kr. A service contract now comes with every new package. A comparison of the three systems is in Payday, dk or Regla, and dk's price change in dk raised its prices.

Keep in mind: dk's cheapest package costs more than Regla's most expensive one, and the bookkeeper and the accountant come on top of the price.

Who does the work

How to leave Regla

If you switch yourself, these are the steps:

1. 1
   Pick a date

   1 January 2027 is best. A new financial year starts then for most companies, and a new VAT period, so no period is split between two systems.

2. 2
   Close 2026 in Regla

   The last VAT period is November and December, due on 5 February 2027. Book it, reconcile the bank and finish December's payroll in Regla.

3. 3
   Give notice at the right time

   Regla's notice period is 1 month and starts on the first day of the month after you give notice. Time it so the system stays open until the year is closed.

4. 4
   Export the data

   Balances, account movements, customers, suppliers, products and opening balances. Regla offers storage and access to data after cancellation for a fee, so export what you need before the subscription ends.

5. 5
   Compare the numbers

   Run a balance list in both systems on the switch date. The numbers should match account by account before the first transaction is booked in the new system.

6. 6
   Keep the books for 7 years

   Under article 20 of the Bookkeeping Act no. 145/1994, accounting records are kept for seven years from the end of the financial year. Records for 2026 must therefore be kept until the end of 2033.

With Kassify you skip all of this. You give your bookkeeper's name, Kassify talks to them, moves the history out of Regla, reconciles every account and takes over in less than 7 days. The move is included in the fixed monthly price.

Questions

Every transaction booked. Every return on time.

Leave your email and Kassify compares your yearly cost on Regla with Kassify's fixed monthly price. You get the price in writing before you decide.